Hi again @peepeep
Here are some initial thoughts I have as to affordable and beautiful products. I’m sure more will come to me. Generally speaking, all of these also exemplify simple, straightforward and easy, which I see as consistent with Wyze’s intended philosophy.
A quintessential example of a brand that epitomizes affordable (and functional) beauty (or at the very least, good design) is IKEA. While the style doesn’t appeal to everyone, and I certainly don’t like everything they make (I’d like to see more use of natural materials, for example, though that would likely increase the cost), they do have a lot of good design and obviously their products do have broad appeal.
Costco is a brand that is all about offering high quality (including some genuinely beautiful things) at affordable prices.
Dance Shoe Warehouse and also Nordstrom Rack (one of many similar discounted arms of luxury brands) are brands that offer beautiful products at (more) affordable prices.
Tesla’s explicit strategy, at least according to Elon Musk’s original stated intentions, is to make mass-market electric cars, which they are getting a lot closer to doing. And they certainly offer sleek, beautiful, well-designed cars throughout their lineup, which I don’t imagine will change.
While I wouldn’t consider them affordable in the manner that Wyze seems to be aiming for, I appreciate Apple’s design approach. If they were to follow a different corporate strategy, I’m sure they could make their products more affordable and accessible to a wider audience, while still being beautiful. I’m less familiar with their product line-up, but Samsung might be an example of a related company that makes both beautiful and (to some degree, since they offer many price-points) affordable products.
Dyson I see as akin to Apple - beautifully designed products, though not nearly as affordable as they could be.
Beautiful AND sexy (though not necessarily affordable)? How about Porsche as a starting point?
And these headphones look pretty nice: bose.life/3HJtRGc
Hopefully this gives you more context to assess any resonance?
I’ll think more about “sexy” AND “beautiful” AND “affordable” - this is rarer in products, surely a cultural phenomenon (thank you, Puritans) along with “sexy” and desirability being conflated with rarity - a gross misapprehension. Nonetheless the combination is still eminently possible.