I wanted to give this 24 hours to sink in before I posted to see if anyone else would. Seeing no others, I feel compelled to ask this: Does anyone else think that yesterday’s “June News” marketing e-mail from Wyze hit a new low? Specifically, I’m referring to these last two sentences in this paragraph:
I appreciate edgy humor, and Wyze has done some unconventional and silly advertising in the past that I’ve found to be clever and funny. This e-mail message certainly wasn’t Wyze’s first foray into the realm of what some consider tasteless. I also understand that the desire to be seen as young and fresh these days often means jumping on the bandwagon of current or trending social media hashtags.
That doesn’t mean it’s the right or even “wise” thing to do, though. This was neither clever nor funny. This was crudely grasping at low-hanging fruit.
I imagine that there wasn’t exactly a conscious decision to intentionally offend recipients of the message, but really, though, who at Wyze had this thought? “Y’know what would be a great way to sell some cameras? Let’s mention fellatio—twice!—in a mass message to our current customer base!”
Honestly, I don’t care if I’m the only one here who was disappointed by whoever at Wyze decided it would be a good idea to wade into the morass of the crass and try to sell security products with thinly-veiled references to sexual acts, and I realize that I risk being labeled a “prude” (or worse) for even mentioning this, but I do think there are more acceptable settings for this sort of thing, and a mass e-mail message to…how many millions of customers?…doesn’t make that cut.
I’m aware of the Community Guidelines and fully expect this post to receive at least some attention from the Moderators. I just wish Wyze’s marketing department would consider the same or similar guidelines and exercise some measure of decorum when sending mass e-mails to their customers, specifically:
Keep it clean. Don’t post any swear words, obscene descriptions, or sexually explicit material. This is a family friendly area.
…and…
Keep the language, links, and images safe for family and friends.
Wyze marketing clearly failed here. Do better, Wyze.