37% of homes use electric heating- TRUE
This would mean any type of electric heat whether it be heat coils in an air handler, a heat pump HVAC system, or base board heaters, etc. We’ll just ignore the fact that even gas and oil furnaces consume electricity to run the blower motors/transformers for this scenario.
Mostly using inefficient baseboard heating- UNSUBSTANTIATED OPINION
I see no where in the article you referenced the data that proves that statement. But of course if we read it on the internet, it must be true.
I absolutely believe you will find pockets of homes that derive their heat from baseboard heaters. However it is not very prevalent in many locations. Having done HVAC in all of Florida for the last 20 years I can tell you of only one house out of the thousands I have been to that actually had baseboard heating (older home in N. Florida). Last time I checked Florida was still considered part of the south. I have seen it in homes in GA, SC, NC, and TN. I acknowledge it’s existence, however “most” of the south? Not so much.
Annnd…a couple more questions, what about those homes that have both? Say a gas furnace and baseboard heaters. 1 home, 2 sources, how does that get tabulated in the data? Annnnnd…of those with electric baseboard heaters I have had personal experiences with, you know what they told me? Yeah, we never use theme because it jacks up our power bill. Electric resistance heating is THE worst way to heat your home. Horribly inefficient. If you really want to save money on you heating bill, don’t wish for a smart controller, ditch the electric heat altogether.
But again, by your own data, let’s say all the homes of that 37% were heated by electric baseboard heaters. If I have limited resources for r&d, manufacturing, and marketing, do I focus my efforts on products for a smaller 37% market or a very large 100% market? A large market for instance being every household in North America that would be a potential customer of not just one, but multiples of smart plugs, headphones, robot vacuum cleaners, car vacuums, light bulbs, webcams, etc.
My only point was that perhaps it was a business decision to pursue products for larger markets rather than smaller markets. I did not intend to get into a debate regarding how many homes in America have baseboard heaters and are unjustly underserved because they do not have Smart controls available to them.