Why is location needed for Wyze app?

Why is the location needed to be turned on to use the Wyze App with the Wyze scale? It states location info needs to be on fro bluetooth. What is Wyze doing with that location info?

I’ve never enabled it.

According to this video, it’s optional, “only used by engineering team for improvements”. At around 1:20

< https://youtu.be/gN_B6JToWlI?t=77 >

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