Hey 'rasco, you have Robert Plant hair (or he has yours!) shame to cover it with a hat! 
UC Swag bag
Can’t touch these (internal only!)
More goodies
1 Like
2 Likes
While the set of users and customers have a strong overlap the sets are not identical. If a business can’t tell the difference, then that is a problem.
I get that there is some negative connotation with “user”, so there are reasons to look for another word.
This is a fair representation of the differences that I think about so I will link to it instead of rehashing the points:
(25) The difference between buyer, user, customer, and customer service personas | LinkedIn
3 Likes
Thanks, arnold, I’ll give this some thought. 
3 Likes
Whatever rocks your boat.
2 Likes
So I’d like to know where 
you got the notion 
3 Likes
Definitely “user”.
I’ve been in IT for a very long time and there’s only two businesses that call their customers “users” fora reason and I’m okay with that!
2 Likes
Whistleblower!
A primary goal of marketing is to induce a relationship with a customer by presenting an emotional simulation (persona) with which they can interact. The persona is devised by rational, analytical means.
This is why sensible people don’t trust marketing. It’s manipulative.
1 Like
Who is the other one?
1 Like
?
1 Like