Here is a video I made showing how I cannot get the app to configure my Plug.
I’ve also tried a light bulb as I bought 2 plugs and 4 light bulbs.
My Wifi is setup using Unifi Access Point and it allows both 2.4 and 5GHz under the same SSID but just to be sure I created another SSID that is only 2.4GHz for testing but no luck.
I granted the software access to my location while using the app and also tried giving it always but no change.
I have learned on iOS that I get the best results when my phone is also connected to the 2.4 network during setup. If it is you can tell because you won’t have to enter the SSID or password fields, they will auto populate for you.
You should look at these caveats, just in case. The tip that says “Sufficient range of DHCP network addresses must be available” is something that got me – until the previous leases expired, I couldn’t add a new device: