From Dave, our Head of Marketing:
Hey everyone, we screwed up!
As stated, we were going to launch a great new product for Wyze Day (no, it wasn’t a scale). When that fell through, we decided to pull forward our starter bundle and run a deal on it all week. You would get the bundle and a $10 Wyze gift card for $99 with free shipping, a $10 discount.
All of us felt that was really weak, especially after we had hyped up something bigger happening on Wyze day. We wanted to give something more than just the starter bundle that users didn’t ask for. So we then decided to go big and also offer free shipping on orders over $25 for Wyze Day only (I know this might not seem big, but it’s actually super expensive for us).
Apparently we can’t do math, because when we launched both those deals on the same day, the free shipping deal made our starter pack deal look misleading. This was a terrible customer experience, and is literally the opposite of how we aspire to communicate with our users.
Here’s what we’re doing to fix it. We’re increasing the gift card amount to $15 in the starter pack bundle for the rest of the day. We will also go back and add an extra $5 to the gift card of everyone that has already purchased the bundle.
It’s still not a great experience, we know. We’re really sorry. Our only goal was to give back and celebrate Wyze users on Wyze Day, but we messed it up!
WE PROMISE THAT WE WILL NEVER HYPE UP ANOTHER PRODUCT LAUNCH UNLESS IT’S A PRODUCT THAT DESERVES THE HYPE.
The rest of the day should be fun though. We hope you’ll join us tonight at 7 PM Eastern/4 PM Pacific for the Wyzies awards where we’ll be giving out over $6,000 to users and giving updates on products and projects in the works!