What did people think was going to happen with a wide customer base and a very limited offering?
The math shows that there are going to be a lot of disappointed people out there. Though some were disappointed as a result of their lack of ingenuity.
At the top of each hour, we all knew that there would be an onslaught of customers all trying to buy one of only 500 cars.
The slow internet activity shows you the pressure that was in play.
Thousands of people would try, but most would fail.
Customers who were able to get the item into their cart stood a much better chance at purchase. Any delays in the process though, reduced their percentage of success dramatically…
People that had multiple opportunities with the car in their cart have no right to complain.
Their failure to think outside of the box cost them their car. This happened to me twice, and I knew a different strategy would need to be put into play.
Once I had the item carted, I waited. I did not try to move forward and have some delay cause the item to be sold out, by the flurry of action going on around me.
Instead, I waited till the next offering. With the car in cart, I was patient. pPlaying the long game was the strategy that would bring me success.
As soon as the time was close for the next hourly surge, I moved the item in my cart to the purchase phase.
Then when the hoards were all pounding at their keyboards in an effort to cart one, I hit the pay button and the purchase was mine.
I advised 4 other people of this strategy and they all have made a subsequent purchase. Two of them had even made two purchases.
The architecture of the internet and the point of sale processes are not designed to handle the amount of sales that were attempted.
The marketplace does not build their infrastructure for the rare onslaught that happens during these types of promotions.
Nor can the brick and mortar operations control the runaway crowds on black friday.
Instead, be creative. Don’t keep doing the same thing over and over again, and then complain about the poor results. Especially when you know that this strategy isn’t working on multiple attempts.
Limited numbers means limited success. More people will be disappointed, than be successful.
Just wait till next time.
There will be new promotins.