Dudes!!! Yo!!! This has got to be the riskiest endeavor for Wyze thus far. Not risky on account of the acceptance of the marketplace, after all, Wyze is a US based company, and not the UK, China, or Australia. The risks lie with entering a market which is burdened by a passionate underlying highly controversial political issue which could result in the alienation of many segments of Wyze’s current and potential customer base.
No need to explain the calculus to me, I fully understand that whatever anyone’s feelings are regarding the baked in aspects of our nation’s culture of privately owned firearms happens to be, the reality of Wyze designing, manufacturing, and offering one of the most technologically capable single-purpose handgun safe at a price point well below what other, far less capable legacy fun safes are priced at, manifests as a positive outcome for everyone: Less Unsecured Firearms in the US.
The immediate impulse I felt as I read through the launch email was nothing short of intense pride and awe for Wyze having the courage to bring to market something that has the potential to damage the brand value which they have built one product at a time, having started with a single modest WiFi camera. I would have loved to have been a fly on the wall during the earliest strategic development meetings when the pros and cons of moving forward with the launch of a product which lies in such a potentially decisive industry for the first time. My hat is off to those who saw the tangible benefits that such a product would have on every community around this country, benefits that would largely go unrecognized by virtue of the impossible nature of celebrating an active shooter massacre which was prevented because the perpetrator simply had no available means to commit the crime. That’s a tough position to sell in the face of what was almost certainly a series of measurable and statistically probably negative outcomes which sounded something like “We estimate we’ll lose X percentage of current customers based on their unwavering opposition to the sale of any firearms accessories to the general public”.
My position on the matter is of no relevance, although I’m thrilled to be amongst those who are the first to order this safe and can NOT wait to receive it. Whoever or whichever team was responsible for demonstrating the benefits which this product will bring in those frustratingly abstract measures, THANK YOU for getting that particular ball over the proverbial goal line. I see no risks of being hyperbolic when I say that your efforts very well will almost certainly result in the lives of many Americans being preserved which would otherwise have been taken by someone who has no business with a gun finding one unsecured.
) or lack of required Safety Ratings.