Free Shipping?

This. Amazon has taken over commerce, not sneakily but in plain site. And there are a lot of those etceteras. There is still really no viable competition.

At the very least, sellers like Wyze have to eliminate the thought of shipping fees from the equation. Bundle it in. Yes it’s pretend, but it’s one less hassle and one less point of friction when you reach the shopping cart. (Speaking of which, Wyze’s shopping cart code is still really bad.)

More so, it’s still a selling point to shout “With FREE shipping!” next to every price tag.