I hope these guys do an Ask Me Anything or video update on their insights since the routers launched.
There must be some industry word for ‘reluctance to buy a branded product outside that brand’s demonstrated expertise.’
There’s probably a word for overcoming that reluctance, as well.
‘Bundling?’ ‘Deep-discount?’ ‘Endorsements?’
‘Great performance’ and ‘word of mouth’ are kinda stodgy, even conservative. Which I contend Wyze, at core, in some ways actually is.
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