Something that might help others who, like me, have line and load wires both colored black instead of one black and one brown:
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The line wire is typically connected to the bottom terminal of the existing switch, and the load to the top (though I think this is already called out in the installation instructions).
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If you want to confirm further, or if your box is empty, inside the outlet box at the back the line/incoming wire typically comes into the box from the bottom, and the load/outgoing wire typically enters from the top.
Hope this helps someone!