What data do Braze and Segment collect?
Segment and Braze collect usage data from the apps. Currently, they track which screens a Wyze user visits and select actions a user takes within the Wyze app. An example of a select action would be “Turns on Auto-unlock in the Wyze app.” These were all things that we were already tracking and able to see. In addition to app usage tracking, Braze is able to see how a customer engages with any messages that are sent. We are able to see what messages a user received, open rates on messages, if a user closed a message, or if the users chose to visit an additional page after viewing the message, etc.